The Notorious B.I.G. is one of the greatest rappers of all time, no one disagrees here. But is he the greatest rapper of all time? That's where it gets a little cloudy. Even though there are some industry insiders who think this is a difficult question, fans have no questions at all. They undoubtedly know Biggie is the G.O.A.T.
Biggie has been named the "greatest," the "illest," the "best," and more. Numerous times Billboard named The Notorious B.I.G., the "greatest rapper of all time." The Source named him the "illest" in their article "Biggie Smalls Is The Illest." Pusha T did the same in Rollingstone. On a more popular scale, even Elite Daily ranks The Notorious B.I.G. as the G.O.A.T. So there is no doubt that Biggie is the G.O.A.T. and anyone who says so (even though may get some criticism from super fans on the other coast), would be well within their right to claim it.
To join fans, Billboard, Rollingstone, The Source, and more in commemorating The Notorious B.I.G. as G.O.A.T. status, the Biggie store released the following t-shirts. You can buy all merch at Biggie.store.
And here's the freestyle that started it all.